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Brooks, new technical sponsor of the eDreams Mitja Marató de Barcelona

16/09/2016

The company of footwear, textile, and sport complements signs a sponsorship agreement with the eDreamsMitjaMarató de Barcelona. The prestigious American company turns this way into the technical sponsor of the race, to be celebrated on Sunday, the 12th of February 2017.

The collaboration agreement has been signed this morning in RPM’s office, organizers of the event, by Dan Rickfelder, General Director of Brooks Spain, Juan Porcar, CEO of RPM Racing and SergiPujalte, General Director of RPM Racing, division running.

The leading company in the sector of running and with more than 100 years of experience as brand has bet for the eDreamsMitjaMarató de Barcelona to reinforce its presence in the Spanish market. Brooks is already present in more European countries and has supported recently the Championship of Athletics, celebrated last July in Amsterdam.

With the incorporation of Brooks as technical sponsor, the eDreamsMitjaMarató de Barcelona will have a new impulse to continue growing. Having the world record in feminine category, obtained in two consecutive years by the Kenyan runner Florence Kiplagat, with a record of 01.05.09 (2015), and after having beating the record of participation in the last edition with more than 16.000 participants, the event is consolidated between the elite of half-distance races.

Brooks and the eDreamsMitjaMarató de Barcelona initiate this way, a way that will reinforce the event and its international projection. In September the race will start an international promotion with a booth that will be installed in the Expos of races asprestigious as the Marathon of New York or Chicago. The next edition of the eDreamsMitjaMarató de Barcelona will take place the 12th of February and will cross the most important streets of the city.